What is SMS?
bulk sms stands for Short Message Service and are generally 160 character text messages sent between mobile phones. SMS uses a unique network that alerts the recipient the next the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.
What is SMS Marketing?
SMS marketing is the practice of building lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but there are compliance rules set by the ACMA on how people consent to be opted into your lists. Unsolicited commercial messages delivered to one is called spam and is illegal under the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to control the SMS sending process. These bulk SMS systems range in price and functionality. The very best SMS marketing platforms have an excellent mix of cheap SMS and web SMS features. Make sure you only deal with a reputable SMS gateway as delivery reliability may differ a lot.
Different types of SMS delivery
There are two main types of online SMS delivery. Direct connection where the SMS gateway is plugged directly into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver more cost effective SMS marketing than direct connection.
Some international routes can be quite unreliable and some providers will offer extremely cheap prices however you may end up paying exactly like a more reliable connection as you still purchase messages not delivered.
The best bulk SMS service could have a combination of top quality international routing and cheap sms prices. For those who have a service that will require guaranteed delivery such as a crisis or alert service then you should use a direct local connection, despite the fact that this is still not 100% guaranteed to provide it will provide you with the highest percentage of success.
It’ll generally cost double though.They are just the very basics but building on these basics you can develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. So long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from afterward you you should have great success.